The world is continually changing around us. New technology, trends, architecture, and styles evolve constantly. No matter what your business is it’s important to keep up with the latest and greatest. As things change it’s even more important to understand the things that stay consistent…..people and the need for human relationships.
This is especially true in business development. Social media and web development are important today, but the most important part of your business is going to be you and your deliverables. Does your client trust you? Is your product superior? Does the value mirror the cost? Does your client know your company?
Sales have always been impacted by relationships and reputation. We can design a trendy web page or have 20,000 likes on Facebook, but if your client can’t trust you as a person chances are they may only visit your social sites but never actually give you an order. Human relationships are vital to business. Ways of getting information out to people has changed drastically over the years. Social media is a great channel to open up doors but don’t forget to introduce a human element. Don’t get lost in the all of the social media and miss out on the opportunity to build authentic relationships. Taking the time to meet with clients and find out what they need is vital to business. Social media can make you look good but poor service and products can put you out of business.